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Crittix connects your brand with ID-checked, everyday users who test your product and report honest, detailed input. Funds stay held until the work meets your brief.
The old options ask you to overspend, trust the wrong people, or send product into a void and hope for a reply.
Traditional research firms charge premiums that price out smaller teams and early-stage brands.
Creators are paid to perform, not represent your actual customers or how they'd use your product.
Send out free product and you usually get silence — no real feedback comes back from someone who used it.
A structured workflow that keeps you in charge of who tests, what they deliver, and when money moves.
Define what you want tested, the consumer profile you need, and the outcome deliverables that count as insight.
We surface identity-checked consumers who match your target audience. You choose who runs the study.
Testers submit deliverables — photos, notes, ratings — against your brief before anything is paid.
Funds sit safely until deliverables are reviewed and released — you approve the work before payment goes out.
Every Crittix campaign produces structured, evidence-backed feedback you can act on — delivered privately to your team, never published as paid ratings.
Testers unbox at home and document first bite reactions, capturing setup, taste notes, and likelihood to reorder.
Testers assess first impressions, instruction clarity, and the refill mechanism, returning a scored rubric and annotated photos.
Testers record a daily diary of comfort, accuracy, and how the device fits into a real, full week.
Testers compare your formula against a leading competitor across taste, texture, and a standardized scorecard.
Three checkpoints keep every rupee accountable — from funding to final approval.
Your budget goes into a secure, Razorpay-backed hold — not directly to testers. It stays protected until you approve.
Testers complete their study and submit structured work, evidence, and content against the brief you set.
Approve what meets your standard and payment releases automatically. Decline or request changes if it doesn't.
A new listing with zero reviews barely converts — yet paid or incentivized reviews break marketplace rules and risk a permanent ban. Crittix takes the legitimate path: make your product good enough to earn real reviews on its own.
Testers flag the real issues and confusion before your listing goes live to shoppers.
Turn structured feedback into product and listing improvements before it's ever public.
Ship a product genuinely good enough to earn real reviews — the only way that's actually safe.
Your team can pair early real-customer testing with programs like Amazon Vine for organic review growth.
We never post, place, or incentivize reviews on Amazon or anywhere else — that breaks marketplace rules and puts your account at risk. Crittix makes your product worth reviewing. Your real customers do the rest.
Every format is time-boxed and ends in deliverables you own.
Get real consumers using your product in their own environment and report what actually happens.
Four guarantees that make consumer testing safe, real, and genuinely useful.
Funds never touch a tester's hands until you sign off — you pay for outcome, not just effort.
Every tester is ID-verified — no bots, no anonymous roles, just people who actually match your buyer.
Rubrics and defined deliverables mean testers hand your team data you can act on, not opinions.
You review every submission first. If a brief isn't met, it doesn't get paid.
Validate a new SKU with real buyers before you commit to a full production run.
Pressure-test features, formulas, and packaging with structured, comparable data.
Understand what real customers think — and why — to sharpen positioning and messaging.
Run reliable consumer research for clients without the overhead of a full research firm.
No. Crittix is strictly for product testing and consumer research. We never sell reviews, ratings, or testimonials, and we don't allow incentivized public ratings. Testers are paid for honest, structured feedback delivered privately to your team — not for posting stars anywhere.
Every tester is identity-verified, works against a defined brief, and submits evidence such as photos, video, or structured responses. You review every submission before any payment is released, so you only ever pay for feedback you can trust.
Your campaign budget is held in secure escrow via Razorpay. It is not paid to testers up front. Funds release only when you approve their deliverables — and if you don't approve, the money stays protected.
You can request a revision or decline the submission entirely. Escrow only releases on work you approve, so a submission that misses your brief is never automatically paid.
You do. All deliverables, reports, and UGC are handed over with the appropriate consent and licensing for your intended use, documented for every campaign.
Most campaigns go live within 24–48 hours of brief approval, and testers are matched to your target profile shortly after.
Launch your first campaign in minutes. Fund it once, review the work, and pay only for the insight you keep.